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Re-Release Strategy For C/o Surya

By : Vijay |
  Nov 20, 2017, 11:03 IST
| Views : 214

What would a filmmaker do if his film doesn't get the response he expected from audience? He/she would try to make changes and release the edited version as soon as possible. What if the film doesn't work still? Usually, one would curse his destiny and move on. A filmmaker is now set to invent a new tactic to save his film even from this stage.

Tamil director Suseenthiran, of 'Naa Peru Shiva' fame, is said to be dejected at the failure of his latest bi-lingual, "C/o Surya" starring Sundeep Kishan and Mehreen. Lack of enough buzz and not-so appealing content made the film fail in both Telugu and Tamil.  

Suseenthiran got alerted quickly and edited out the romance part involving Mehreen by 20 minutes and released the new version so as to save the film. Unfortunately, even the trimmed couldn't draw crowds to theatres.

At this stage, the director has taken a sensational decision. He withdrew the film from all the theatres that were screening it, and said that he would re-release the film shortly after making some more modifications to the already released version.

This is the first time that a director has pulled out his film from theatres in order to re-release it by making changes. If Suseenthiran's experiment works, we may see all flop films getting a re-release. 

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